The Love Hypothesis, Explained: From Book to Movie to TikTok Sensation

By

Margaret Hartmann,

senior editor for Intelligencer who has worked at New York since 2012

It is a truth universally acknowledged that nothing encapsulates today’s weird cultural landscape better than The Love Hypothesis. If you are one of the millions of TikTok users who watched, liked, or shared a video of a tall guy scooping a lady up with one arm to Beyoncé’s “All Night,” you may have already unwittingly become part of the marketing campaign.