A client of mine runs a boutique tea company. Last fall they printed 5,000 brochures for a trade show — full color, heavy cardstock, $2,300 worth. The cover featured their logo, which I'd sent as an SVG. Someone on their team converted it to PNG at the wrong resolution. The logo printed soft and pixelated, and they didn't notice until the boxes arrived.
$2,300 of unusable print collateral because of one bad SVG-to-PNG conversion.
That's when I stopped assuming everyone knows how to convert SVG to PNG for print and started writing down the exact settings.
Screen Resolution vs. Print Resolution
This is the mistake. Screens display at 72 PPI (or 96 PPI on Windows). Print requires 300 DPI minimum. A 100×100 SVG icon exported at screen resolution becomes a 100×100 pixel PNG — roughly 0.33 inches wide at 300 DPI. Smaller than a postage stamp.
