Ex-Meta policy VP joins board as Worldmodeldata raises £7M seed. Can it hit 1M hours of data before its rivals do? — TFN

Worldmodeldata closed its £7 million seed round last December, but the Cambridge startup waited seven months before announcing it publicly this week.

The company aims to collect one million hours of gameplay data by the end of 2026, but so far, it has no finalised customer contracts and a team of about ten people, including advisors and contractors.

Worldmodeldata is joining a fast-changing industry. Since its fundraising, competitors Origin Lab and General Intuition have raised $8 million and $454 million for similar gaming data projects.

Worldmodeldata, a Cambridge-based deeptech startup, aims to build the largest library of AI training data from video games, targeting 1 million hours by the end of 2026. So far, it hasn’t made any sales.

The UK startup just announced its £7 million seed, led by Iona Star Capital. Lord Richard Allan, Meta’s former vice president of public policy for Europe, the Middle East and Africa, joined as non-executive chairman.