OpinionOpinion byNathan Limm Sports Journalist·NZ Herald·6 Jul, 2026 02:01 AM7 mins to readNathan Limm is a Sports Journalist for the New Zealand Herald.‌Herald sports journalists Christopher Reive and Nathan Limm review the All Blacks, the World Cup and Formula One. Video / Ryan Bridge TODAYNetball is a sport built on a century of tradition. However, some aspects of that tradition – specifically the unwillingness to change and adapt to the modern commercial environment – is killing the sport’s professional arm. The sport has been unable to appropriately monetise its dedicated fanbase.