MrBeast. Photo: Taylor Hill/Getty Images
MrBeast has retained his position as the world’s highest-earning digital creator after topping the 2026 Forbes Top Creators ranking.
This is as the industry’s 50 biggest influencers generated a combined $1.02 billion over the past year.
The annual ranking, released by Forbes on July 1 and sighted on Sunday by our correspondent, showed the top creators increased their combined earnings by 20 per cent from $853 million in 2025 and by 80 per cent from the inaugural list in 2022.
According to the publication, the creator economy has evolved into a mainstream entertainment industry, with social media personalities producing films, television content and large-scale business ventures that increasingly rival traditional Hollywood studios.
