Box Inc. (NYSE:BOX) CEO Aaron Levie said the AI industry’s long-term competitive edge will be determined not by foundation models alone, but by how effectively companies capture and apply "context" within real business workflows.
AI ‘Context War’ Defines Next Phase Of Enterprise AI
On Saturday, in a post on X, Levie said the "battle in AI is shaping up to be a battle for context," arguing that the effectiveness of AI agents depends on domain expertise, tools, and access to the right data.
"Everything in AI is about making sure that agents are effective as possible," he said.
He added that success comes from "whether the agent has the right domain expertise, access to the right context and tools to work with."
