When Liam Gordon, 30, of the U.K., and Sarah James, 25, of Canada arrived in Hanoi in 2023, they were eyeing a brief stay, but say the warmth of the Vietnamese people has kept them back.

That same warmth turned them into online guides for travelers through their self-built platform, Two Peas Abroad.

They built it six months after arriving.

It started with Instagram posts meant for friends and family back home. But strangers began sliding into their DMs, asking about itineraries and safety.

They noticed that a lot of the Vietnam travel content was cluttered with ads and seemed to lack authenticity. They wanted to offer honest guidance to travelers.