New Delhi: JSW MG Motor India is looking to increase localisation level of its flagship electric vehicle Windsor to over 70 per cent to reduce supply chain risks as it eyes a double-digit overall sales growth in 2026, according to company Managing Director Anurag Mehrotra.The Windsor EV, which has crossed cumulative wholesales of 75,000 units in 21 months since launch in October 2024, has become the company's growth driver."As demand for Windsor continues to grow, we are focusing on increasing the localisation levels to over 70 per cent to reduce supply chain risks. The MG Windsor will continue to be one of our flagship products, enabling us to target a double digit growth by the end of this calendar year," Mehrotra told PTI.In 2025, JSW MG Motor India clocked total sales of 70,554 across its models.In June this year, Windsor clocked sales of 4,056 units. In the past 21 months it has clocked an average monthly sales of 3,700 units per, thus becoming a growth driver for the company.It is priced between Rs 14.09 lakh and Rs 18.60 lakh (ex-showroom).Mehrotra said, "The Windsor is a winning proposition delivering strong value and resonating with the preferences of Indian car buyers."With its customers spanning across metros and emerging markets, he said, "The MG Windsor has meaningfully contributed to accelerating India's EV adoption, transforming the way India moves."Around 30 per cent of sales of the Windsor comes from four metros -- Delhi, Mumbai, Kolkata and Chennai -- and 70 per cent from the rest of India.
JSW MG Motor to raise Windsor EV localisation above 70%, aims for double-digit growth
JSW MG Motor India aims to boost the localization of its popular Windsor EV to over 70% to mitigate supply chain issues. This strategic move supports the company's ambition for double-digit overall sales growth by 2026. The Windsor, a key growth driver, has achieved over 75,000 cumulative wholesales since its launch, demonstrating strong appeal to Indian car buyers across various markets.








