I wanted to know when people mention a brand on Bluesky. Simple ask. Turns out Brandwatch, Mention, Hootsuite, basically every social listening tool, still doesn't cover it. They're all busy with X and Instagram while Bluesky sits at 27M+ monthly users.
So I looked at doing it myself and found out something most people miss: you don't need to scrape anything. Bluesky runs on the AT Protocol, which is open by design. Public posts are searchable through a documented endpoint. No login, no API key.
GET https://api.bsky.app/xrpc/app.bsky.feed.searchPosts?q=YOUR_BRAND&sort=latest&limit=100
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