JEDDAH: Seasons at Art Promenade is an event in Jeddah consisting of four themed zones inspired by the four seasons of the year.

Organized by Lamsat Events, the attraction, which runs until July 26, offers a mix of family entertainment, creative workshops, live performances and interactive activities designed for visitors of all ages, from snow-themed adventures in the White Land Winter Zone to hands-on creativity at Mad by Me.

The FIFA Fan Zone remains one of the key anchors of the event, offering live match screenings in a high-energy atmosphere, but organizers say the wider concept is what defines the experience.

Ameera Hafez, marketing manager of Lamsat Events, told Arab News: “We wanted visitors to feel like they are travelling through different worlds without leaving Jeddah. We are targeting families, children, youth, and tourists through a variety of interactive zones. Every visit feels different depending on what you choose to explore.”

The wide range of attractions includes the cube screen multi-angle viewing experience, doll-making for children, competitive gaming challenges at Dork Zone, and immersive theatrical experiences at Zombie School. The Qeelah Artists Community highlights local talent through live performances, exhibitions, and workshops, adding a cultural layer to the offering.