Novak Djokovic. Image via: Cameron Spencer/ Getty ImagesNovak Djokovic's Wimbledon celebration dance is going viral again after the 39-year-old ground out a four-set win over Arthur Rinderknech on Friday to equal Roger Federer's record of 105 men's singles match victories at the All England Club. ESPN shared a clip of Djokovic's now-familiar routine on Instagram shortly after the match ended, and it quickly spread across social media.Djokovic needed three hours and one minute to escape a scare from the 25th-seeded Frenchman, closing it out 7-5, 6-4, 1-6, 7-6(4) in a tiebreak that both men finished sprawled on the Centre Court grass. The victory pushes him level with Federer atop the all-time list, behind only Martina Navratilova's 120 wins among all players.Novak Djokovic's subtle Wimbledon dance move goes viralNovak Djokovic of Serbia celebrates his victory against Arthur Rinderknech of France in their third round men's singles match at the Wimbledon Tennis Championships in London, Friday, July 3, 2026. (AP Photo/Kin Cheung)Novak Djokovic's latest dance move was not the only one that grabbed wide attention. Previously, Djokovic had a family tradition, which he called "pumpa," a routine built around a 2004 dance track that he has performed with his children Stefan and Tara during past deep runs at Wimbledon. Friday's version, captured in ESPN's viral clip, showed Djokovic breaking into the same loose, arm-pumping movement moments after sealing match point.The record itself carries real historical weight. Djokovic needed a tense final set to get there, surviving 35 winners from Rinderknech across the first two sets before the Frenchman clawed back a set of his own. "A bit of luck, a bit of skill, in the end," Djokovic said afterward, crediting his opponent's serve for making the match far tougher than expected. He called equaling Federer's mark "a huge honour and a huge privilege," adding that Wimbledon has been "a dream childhood tournament" of his since he was young.Fans react to Novak Djokovic's Wimbledon dance moveReaction split into two clear camps once the clip started circulating. Sofia (@sofiafawn55) captured the amazement many felt watching a 39-year-old move that freely, joking that Djokovic is "still moving like he's 25." Stacey (@galpalstacey) framed it as evidence of his longevity, writing that "you don't stay at the top this long by accident."Not everyone was charmed. Anna (@cottontailanna) dismissed the celebration as calculated, writing that Djokovic is "dancing for likes again" over what she called a basic move. Sophie (@sofi6889) took a similar shot at the rest of the draw rather than Djokovic himself, joking that it looks "more like the rest of the draw is just standing still." One fan, Yolita (@Yolitatennis), raised a more pointed complaint, noting the celebration traces back to "his daughter Tara" and arguing ESPN's clip stripped out that context entirely.Others simply marveled at how Djokovic looked on court. You4mble (@You4mble) wrote that he's "gliding through opponents like they're warm-up drills," while Bet Inferno (@Bet_inferno) offered a simpler take, calling him "such a likeable man."Why Djokovic's Wimbledon run matters right nowDjokovic will look to break the record outright when he faces 28-year-old qualifier Roman Safiullin in the fourth round, a player he has beaten in all three of their previous meetings without dropping a set. Safiullin reached that stage by eliminating NextGen star Joao Fonseca in straight sets and enters the match having failed to record a tour-level win all season before this fortnight.A win would give the 24-time major champion sole possession of the men's Wimbledon victory record, a fitting milestone at the tournament he has called his childhood dream since he first picked up a racket. Whether the celebration dance makes another appearance may depend on how well Safiullin's serve holds up under the weight of that history.