Push Security Delivers Browser-Native Security as Direct Alternative to SWG and CASB, Targeting the Attacks Proxy-Based Tools Can't See

Push Security Delivers Browser-Native Security as Direct Alternative to SWG and CASB, Targeting the Attacks Proxy-Based Tools Can't See

As proxy-based security shows its limits, Push Security offers a browser-native alternative built for the attacks that live inside the session

Push Security, the most powerful AI-native security tool in the browser, today announced browser-native capabilities that directly address the use cases organizations have traditionally used secure web gateways (SWGs), cloud access security brokers (CASBs) and security service edge (SSE) platforms to solve, including URL blocking, domain categorization, phishing protection, malicious file detection, shadow SaaS discovery and AI usage governance.

The announcement challenges a market projected to reach $42 billion by 2030, at a moment of growing doubt about its core architecture. Research indicates that gateways and next-generation firewalls miss approximately 60% of malicious web pages, not because of implementation failures, but because of a structural limitation: Network tools see where traffic went, but they cannot see what the user actually saw and did.

“SWGs were designed for a world where the threat was malware crossing the wire, however that world is gone,” said Adam Bateman, CEO of Push Security. “Today’s attacks, like AitM phishing kits, ClickFix lures, session hijacking and OAuth abuse, play out entirely inside the browser session, long after the network proxy has decided to allow the traffic. We built Push to detect and stop attacks at the layer where they actually happen.”