The tech giant announced on Thursday that it is investing $2.5 billion in a new business unit, Microsoft Frontier, aimed at getting customers to better use its AI to transform their businesses and to address an area where many companies are struggling: delivering measurable outcomes and demonstrating a return on their AI investments.
In a blog post, Judson Althoff, head of the company’s commercial business, called Frontier “the largest, most capable, outcome-driven engineering organization in the industry.” The unit will consist of 6,000 so-called forward-deployed engineers, or industry experts who will work directly with customers.
Microsoft’s announcement comes days after Amazon said it would spend $1 billion on a similar FDE initiative and also follows OpenAI and Anthropic’s own multibillion-dollar FDE investments.
Tech companies are keen to help enterprises figure out how to program AI services to fit their needs because of the amount of resources the tech firms are pouring into building out their AI products. In Microsoft’s announcement, Althoff wrote that Microsoft’s commitment goes beyond typical FDE programs because of the size and scope of the initiative. Microsoft said it recently partnered with the London Stock Exchange Group to aid its finance department with asking its AI complex questions and getting back answers across “structured and unstructured financial content.”
