I spent about an hour of WWDC watching Apple tell developers to make their apps more beautiful.

Liquid Glass everywhere. A new transparency slider. Refined edges, better legibility. And this year you don't get to opt out. Recompile with Xcode 27 and your app adopts the new look whether you asked for it or not.

Then, in more or less the same breath, Apple told us the look might not matter much longer.

Because the other half of that keynote was App Intents. New entity and intent schemas that let your app push its content into Spotlight's semantic index, so Siri can find it and act on it through plain language. A View Annotations API so Siri can reach into what's on screen and do something with it. Foundation Models going open source. Xcode itself running coding agents from Anthropic, Google and OpenAI, wired in over MCP.

Read those two stories next to each other and the message is hard to miss. Make the screen prettier. Also, assume something that can't see the screen is about to become your real user.