L-R: Mr Joseph Olayeni, MD/ CEO Megalink Insurance Brokers Ltd, Mr Ebele Enunwa, Founder/ CEO Sundry Markets Limited, Mrs. Olayeni, during the 10th Anniversary Gala of Marketsquare held in Port Harcourt recently
When Sundry Markets Limited opened its first Marketsquare store in Yenagoa in 2015, the ambition did not immediately announce itself in grand terms. At the time, Nigeria’s organised retail sector was still consolidating, and expansion beyond major commercial hubs was widely considered a high-risk undertaking.
Ten years later, that single store has evolved into a 41-store national network spanning 19 cities across 15 states, serving more than two million customers monthly and partnering with over 900 suppliers across Nigeria. The company now stands as the country’s largest indigenous grocery retail chain.
But behind the scale lies a more instructive story: one of deliberate strategy, operational discipline and adaptation to one of the most complex business environments in Africa.
At the company’s 10th anniversary celebrations themed “10 Years Strong – Powered by People, Driven by Purpose,” founder and Chief Executive Officer, Ebele Enunwa framed the journey as one defined less by speed and more by resilience.
