Jul 3, 2026 – 2.49pmNewly installed David Jones chief executive Erica Berchtold will not guarantee the upmarket chain will return to profitability this financial year, but says she is focused on lifting margins through better sourcing and private label products.Berchtold was promoted to become the retailer’s first female chief executive in the company’s 188-year history two weeks ago, replacing Scott Fyfe who was dumped from the role.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles