APR's promotional image for Medicube during Amazon Prime Day on June 23-26. Courtesy of APR
Korean beauty giants APR and Amorepacific shined during Amazon's major discount event in the United States and Europe, topping search rankings and posting sharp year-on-year sales growth.
According to APR on Friday, its flagship beauty brand Medicube topped Amazon's trending search rankings across all product categories in the United States during the June 23-26 discount event, outperforming the iPad, Lego and AirPods. The brand climbed from ninth place a year earlier.
The brand's Zero Pore Pad topped the Beauty & Personal Care and Toners & Astringents categories. Its Collagen Jelly Cream and PDRN Pink Peptide Ampoule were also among the most popular picks during the event.
The company said its overall sales during the e-commerce giant’s annual event hit record levels. Eleven Medicube product types entered Amazon Prime Day’s top 100 bestsellers in the beauty category this year, the highest number among K-beauty brands available on the platform.
