SynopsisBeginning October 1, AI conversations on WhatsApp powered by third-party models could cost businesses nearly twice as much as those handled by Meta AI. The platform currently does not charge any fee for use of AI agents. A sample calculator, based on WhatsApp’s updated developer documentation published on July 1, showed that complex interactions powered by other bots could cost businesses up to $968 for 10,000 messages, depending on token usage, while using Meta AI would cost $400-500.Meta-owned WhatsApp is introducing a new pricing model that would make use of chatbots powered by rival AI models like ChatGPT and Claude significantly costlier for businesses, raising competition concerns, just days after its shift to usernames triggered privacy concerns.Beginning October 1, AI conversations on WhatsApp powered by third-party models could cost businesses nearly twice as much as those handled by Meta AI. The platform currentlyNow Playing