As the sports world has been leaning in to the 250th birthday of the United States this year, the golf industry is cashing in big-time.
Golf equipment manufacturers, brands, and retailers alike have been seeing high demand for special-edition Americana-themed products ahead of this semiquincentennial Fourth of July.
“The response from golfers exceeded even our highest expectations,” Callaway VP of global marketing Nick McInally told Front Office Sports.
Callaway rolled out a USA 250 Collection of clubs, which included drivers, putters, and wedges—some at significant markups. For example, the Ai-DUAL USA 250 Freebird Cruiser putter is selling for $429.99, compared to the $349.99 price point for its standard Jailbird counterpart. That hasn’t turned customers away, though.
“The demand was so strong that our team quickly went back to work to produce additional inventory wherever possible,” McInally said.
