If you’re a law enforcement agency trying to warn the public about the harms of recreational drug use, the last thing you should do is make a music video glamorizing drug use. On Friday—the International Day Against Drug Abuse and International Trafficking—the Hong Kong Correctional Services Department (CSD) released an AI-generated anti-drug PSA. The only problem was that by giving the ad the same sparkly vibe as a Coca-Cola commercial, the agency unintentionally made illicit drug use seem pretty damn fun. We all remember those ads from the early 2000s, which told you if you smoked weed, you’d flatten like a pancake onto your couch and be able to speak with your dog. Those commercials may have accidentally sparked more curiosity than fear, but they didn’t come right out and give you a list of the various pleasures you might enjoy by getting high. The Hong Kong CSD ad, in contrast, opened with a surreal segment in which an AI-generated pop group called “Obsession” literally sang the praises of various illegal drugs. Each of the group’s four female members was meant to represent a different substance. “I’m Icy! Take a snort from me,” the one representing crystal meth said during the video. Another called Coke made that drug sound like some enhanced version of Gatorade: “Cocaine goes down easily and beats the heat,” she said. “It energizes and keeps you clear-headed. Super dope!” The other two members, Weedy and Little E, represented cannabis and etomidate, respectively—the latter being a clinical anesthetic found in some illicit vape pods and known colloquially as “space oil.”
China's Surreal AI-Generated Anti-Drug Ad Accidentally Made Drugs Look Cool
“I’m Icy! Take a snort from me.”








