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Broadcasting and Telecommunications Principal Secretary Stephen Isaboke. [David Gichuru, Standard]
Broadcasting and Telecommunications Principal Secretary Stephen Isaboke has urged marketers to embrace artificial intelligence responsibly, warning that consumer data has become a strategic asset whose misuse amounts to theft.
Isaboke spoke as chief guest at the 2026 Marketing Society of Kenya Marketers Summit in Nairobi, where he said data now drives innovation, informs business decisions and shapes service delivery across sectors.
"Data is now so valuable. If anyone else came and just took our data, and when they commercialised it, or started using it to inform decisions, they've literally come and stolen your stock. They've literally come and stolen your property," he said.
