New York is in a lavender haze ahead of what's been dubbed "America's royal wedding", but while everyone believes they know the when and where of Taylor Swift and Travis Kelce's upcoming nuptials, much of the reported two-day extravaganza will likely be a cloak-and-dagger operation.Intrigue about the world's most famous singer and her wedding to the American football star has dominated tabloids, gossip columns and social media feeds for months.The enthusiasm kicked into overdrive this week as more US media outlets began reporting that Swift would be hosting an event on July 3 at New York's Madison Square Garden (MSG).In the past 36 hours, more specifics emerged. The New York Times reported that permits had been requested for a large event at MSG from Thursday through the weekend. Signs flagging the closure of blocks of the Manhattan area went up on poles and buildings this week.An NYPD "no parking" sign was attached to a pole outside of Madison Square Garden ahead of the reported wedding. (Reuters: Adam Gray)CBS reported the permits had been requested by Swift's team, citing police sources, while other outlets said they had been told the singer had personally rented the MSG.Swift is known for foreshadowing major announcements with "Easter eggs" and Swifties are always eager to examine her Instagram posts, statements and music videos for signs of hidden meaning.When Swift was spotted courtside at MSG weeks ago, alongside the Haim sisters, to cheer on the Knicks in their fairytale game 4 comeback at the NBA finals some fans saw it as quiet confirmation of the rumours.Swift's decision to wear a T-shirt emblazoned with "Stevie Knicks" suddenly took on a double meaning to some corners of the internet.Taylor Swift was seen wearing a blue shirt with Stevie Knicks emblazoned on it at the NBA game at the MSG. (Reuters)Was it a pun in reference to the team she was celebrating? Or a clue the Fleetwood Mac singer would perform at the upcoming ceremony? Could it be both?Even New York Mayor Zohran Mamdani has bought into the hype, sliding a hint to the major event into an otherwise mundane heatwave warning."If you happen to be getting married at MSG, you will be staying inside and staying cool, and I think it's a good example to set for the city at large," he said.But nothing is officially confirmed and there are some TikTokers who believe the venue and date are a red herring, similar to the much-hyped June 13 Rhode Island wedding that never happened.The Swifties convinced the event is taking place this weekend point to the singer's preference for NYC, which features in songs like Cornelia Street, Delicate and Welcome to New York.The selection of the July 4 weekend, one of Swift's favourite holidays that has been marked in the past with huge, star-filled parties in her home on Rhode Island, is also said to give more weight to the rumours something big is taking place.If the singer's wedding does happen ahead of America's Fourth of July weekend, it will coincide with celebrations for the nation's 250th birthday.July 4 also happens to be a time when many Americans, preoccupied with making the most of summer, take leave."Do I think strategic minds were at play thinking, 'Maybe we'd get a little less [attention], people are not going to be in the office, it's a little bit of a slower news cycle'? I definitely do," wedding publicist Meghan Ely told the ABC.According to The New York Times, Kelce and Swift's wedding plans allegedly include a smaller gathering of about 100 people on July 2, followed by a larger celebration with approximately 1,000 guests on July 3.Already New York is seeing an influx of tourists for the holiday and the World Cup — including through Penn Station, a huge transit hub beneath the Garden.Call it what you want, but it wouldn't be a complete surprise if some of the city's new arrivals were also in town for the wedding of the year.America's 'royal wedding'When A-listers decide to get married, money is less of an issue than the intense publicity, speculation and paparazzi that swarm around the expected event.US media outlets have compared the preoccupation with Swift's upcoming nuptials to the global obsession around the royal weddings of Charles and Diana, William and Kate, and Meghan and Harry, dubbing the event America's "royal wedding".Speculation about the superstar singer and football player's nuptials has built to a frenzy in recent days. (Reuters: Mark J Rebilas)Ms Ely, who has worked in the industry for 17 years and watched two real royal weddings, said the frenzy was "unlike anything [she'd] ever seen before".But she said there is a key difference between Swift's wedding and those held across the pond."The royal weddings never stopped with coverage, it was trickling in all the time. The planning was more public," Ms Ely said."This time, though, because … we haven't been given vignettes of [Swift's wedding], there has not been an over-saturation."Swift, a notoriously private person who is not beholden to the obligations of a working royal during wedding season, when dates, venues and designer choices are highly publicised, has not confirmed any of the reports.If the wedding does not take place at MSG on July 3, it would not be the first time her fans were fooled.Tabloids previously reported Swift and Kelce would marry on June 13 at a luxury hotel near one of Swift's homes in Rhode Island, disappointing the Swifties who showed up to the seaside enclave for the occasion."I came for her wedding, and she's not even here," one fan, Ken Meletta, told the New York Times.Fans descended on Rhode Island after reports the singer was set to marry there in June. (Reuters)NDAs, a dedicated team and meticulous planningIt's common for celebrities to use ironclad NDAs, strict mobile phone policies and secure venues to ensure their wedding remains as private as possible.But Ms Ely believes Swift's strategy will be "unlike most things" any of us have seen.The singer has long enjoyed a reputation as a savvy businesswoman surrounded by a smart group of people, and Ms Ely believes her wedding will be no different, having been meticulously planned by the "best of the best".That would have likely included assembling "the right vendor team" as a first step, followed by ensuring "security, secrecy and the scale of production", Ms Ely said.Ahead of the speculated MSG event, multiple trucks have been seen outside with workers loading equipment, boxes and other decorations into the venue.Tabloids also reported men unrolling and then quickly removing a large red carpet on the steps of the arena.A poster outside Madison Square Garden ahead of the reported wedding. (Reuters: Bing Guan)The couple are reportedly building a massive set inside the arena, with some suggesting it could include a castle. And CBS is reporting the plan for the event itself is for guests to enter the Garden through a special VIP area that will be covered with a tent.The overall effect on MSG is that it's "transformed," one source told People, adding: "I've never seen it look so different."But Swift's apparent choice of venue has caused a stir, dividing fans and critics alike.MSG splits opinionProfessor David Allan, a former radio broadcaster and marketing expert who delivers a course on the musician at St Joseph's University in Philadelphia, says MSG holds a special reverence for music stars. Taylor Swift has performed there eight times in her 20-year career and industry insiders have told the ABC that if a celebrity were to hold a major event in the US, MSG is probably "the place that can handle it".Kathy Silva and singer Sly Stone married at the same venue in 1974, as did 2,075 couples simultaneously in a mass wedding sponsored by The Unification Church in 1982.Swift and Kelce's nuptials have been dubbed "America's royal wedding". (Reuters: Mike Frey)Nonetheless, the massive, windowless indoor arena is seen by some as a strange choice for a singer famous for writing songs about romance, nostalgia and fairytales."It's a little bit curious," Dr Allan told the ABC."She's not from New York [originally] — she's from Reading, Pennsylvania, and then her family moved to Nashville. And Travis's brand is in Kansas City."Yet the MSG's security protocols, which allow celebrities and other high-profile guests to enter the building securely without being seen or photographed, gives it an edge over many other A-list wedding venues."Not only can New York handle [an event like this], but [at the MSG] you wouldn't worry about drones, it's one of the most secure places," Ms Ely said.Dr Allan adds that New York is also a place that fits Swift and Kelce's public personas."They both think of themselves as very American brands, so that ruled out getting married on some island somewhere in Europe," he said."If they wanted [someplace] big in America, [there's] no bigger than New York City."The ABC reached out to MSG representatives for comment about the wedding but did not receive a response.Swift's trendsetting eventMs Ely says that no matter what Swift does, "people will replicate [it], just like the royal weddings".Taylor Swift and Travis Kelce are regularly spotted out and about in New York. (Reuters: Scott Galvin Images)Part of the wedding publicist's job involves presenting a wedding trends forecast in November at a large conference in the US, which usually takes months to research."I'm holding out [from planning] because if Taylor Swift gets married in this time period … what she does is what everyone will do," she said."We saw it with Meghan Markle in those floral arches at her ceremony. I saw that for the following two years."As for Swift, if her lyrics are anything to go by, it would be her preference if the public stayed out of her special day."No, you can't come to the wedding," she sang in her 2024 song, But Daddy I Love Him.