David Van Ronk is Vice President of Information Technology at Bridgehead IT.gettyRight now, everyone seems to be asking the same question: How fast can we adopt AI? I think that's the wrong question.I get it. Nobody wants to be the company that gets left behind while competitors automate processes, reduce costs and move faster. So, leaders buy licenses, turn on new tools and encourage employees to start experimenting. Go go go. But when you move too fast, you lose the thing you need most: clarity.If you give everybody ChatGPT and tell them to go experiment, you'll get exactly what you'd expect: A lot of people doing a lot of things. Some of it will be useful, some of it won't. But what you won't get is an AI strategy.Everyone Is Running, But Not In The Same DirectionOne of the biggest mistakes I see leaders making is the assumption that AI adoption is the same thing as AI strategy.Here’s a common scenario: An employee in accounting builds a workflow that saves hours every week. Someone else creates a reporting tool. A third person automates part of a customer process. All of them are delivering value. Great, right? The problem is that nobody knows what everyone else is doing. Instead, everyone is experimenting independently.I compare it to a train station. Everybody wants to catch the train, but no one has bothered to ask where it’s going. A company can end up with dozens of useful tools, automations and workflows, yet still fail to create meaningful business value because none of them were designed to work together.Your AI Strategy Cannot Depend On One ToolAnother mistake happens when organizations confuse an AI tool with an AI strategy. The AI landscape changes too quickly for that.Look at what happened recently with changes to AI pricing models. Products that were inexpensive one month became dramatically more expensive the next. Companies that had built their workflows around a specific platform suddenly found themselves facing costs they never anticipated.That's what happens in a rapidly evolving market.Today, the preferred tool might be Claude. Tomorrow it might be Codex. The year after that, it might be something none of us have heard of yet.If your strategy only works with one platform, you've created a dependency.You've got to think about portability from day one. Claude today. Something else tomorrow. We don't know. What we do know is that vendors change pricing, features and priorities all the time. I don't want my strategy tied to that.Humans Still Need To Connect The DotsOne thing that worries me is how quickly people assume AI understands consequences. It doesn't. If you tell it to deploy something, it's probably going to deploy it. It doesn't know your users are in the system. It doesn't know another department relies on that workflow. Somebody still has to understand the business.You need people coordinating efforts across departments. You need technical experts reviewing what AI produces. You need operational leaders thinking about how changes affect the rest of the organization.Otherwise, you end up with teams solving local problems without understanding the broader impact.Those perspectives matter. Slowing down for five minutes to figure out who's doing what isn't bureaucracy. It's how you keep 20 different AI projects from solving the same problem 20 different ways.The Knowledge Problem Nobody Is Talking AboutPerhaps the biggest challenge ahead is knowledge management.Most AI systems have memory: They learn your preferences, your terminology and the context you provide. While that’s useful for an individual user, it’s not for an organization. Here’s a simple example: If one employee teaches an AI system that "billy-bob" is your company's internal nickname for a particular product or process, that knowledge lives inside their interaction history, but it doesn't automatically become organizational knowledge.And what happens when that employee leaves? Or that generation of employees leaves? Then somebody decides to switch platforms. Suddenly, all that context lives somewhere that can't be used by multiple systems at the same time.That's why organizations need a portable knowledge layer that exists outside any single AI tool. The prompts, decisions, business rules and assumptions that shape how AI operates should be documented and shared across the organization.People forget why decisions were made; they remember only that the decisions existed.Every organization has this problem. Somebody made a decision 10 years ago. The people who made it are gone. Nobody remembers why it was done that way, but everybody's afraid to change it. AI is going to magnify that problem if we don't start recording not just the decision but also the reason behind it.Without that context, organizations risk repeating old mistakes, preserving outdated assumptions or changing something that turns out to have important downstream consequences.Everybody wants to move fast because they're afraid of getting left behind. What should scare them more is ending up with hundreds of AI projects, dozens of disconnected workflows and no idea how any of it fits together. That's not an AI strategy. That's a mess.Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
The Mess Most Companies Call An AI Strategy
People forget why decisions were made; they remember only that the decisions existed.







