A couple of years ago, nobody had heard of Saily. The app launched at the end of 2023 as another entry in a market that already had plenty of options. What Nord Security (the company behind NordVPN) understood early is that most of those options were pretty much identical and that travelers deserved something built with the same attention to security and user experience that had made NordVPN one of the most recognized names in its space. That bet has paid off faster than most people expected. Saily has gone from an unknown brand to one of the go-to references for international travel eSIMs in less than two years.
The app covers 200+ destinations worldwide with plans starting around $3 to $4 for a few days of data, and it sits near the top of most best eSIM provider roundups right now for good reason. What has changed is everything around the core product, and the pace at which new things have been showing up in the past twelve months is unusual for a company operating in a space that moves as slowly as telecoms.
See Saily eSIM plans
The Feature Nobody Else Has
The most interesting thing Saily has shipped recently is cruise support and the reason it stands out is that nobody else has done it. Most travelers don’t know this until they’re already on the ship: What happens is that once a vessel crosses 12 nautical miles from the coast, it disconnects from land-based networks entirely and switches to its own satellite-based cellular infrastructure. Your regular eSIM plan stops working at that point, and the ship starts selling you its own Wi-Fi at whatever price it feels like charging. Most people just pay it because they have no other option.
