Adani Enterprises on Thursday launched its qualified institutional placement (QIP) to raise funds from institutional investors, fixing a floor price of Rs 3,034.68 per equity share for the issue.The company informed stock exchanges that its QIP Committee approved the opening of the issue on July 2 and adopted the preliminary placement document. The floor price has been determined in accordance with the pricing formula prescribed under the Sebi rules.Under Sebi rules, the company has the flexibility to offer a discount of up to 5% on the floor price while finalising the issue price.The QIP follows approvals from the company's board on April 30, and shareholders through a special resolution passed on June 24.The issue price will be determined in consultation with the book-running lead managers, which include SBI Capital Markets, Jefferies India, ICICI Securities and IIFL Capital Services.The company has also filed the preliminary placement document with the BSE and the National Stock Exchange.A qualified institutional placement allows listed companies to raise equity capital quickly from institutional investors such as mutual funds, insurance companies, pension funds and foreign institutional investors without undertaking a public offering.The filing does not disclose the size of the fundraising. The company said further details, including the final issue price, will be announced after completion of the book-building process.The QIP marks Adani Enterprises' latest move to strengthen its capital base as the flagship Adani Group company continues to invest across infrastructure, airports, data centres, green hydrogen, mining and other incubating businesses.The "relevant date" for determining the floor price under Sebi regulations has been fixed as July 2. The issue has opened following the approval of the QIP Committee, while the final pricing will depend on investor demand during the placement process.