Flipkart has announced discounts on Apple's latest iPhone 17 series as part of its Mobile Early Bird Deals GOAT Sale. The offers include price reductions on the iPhone 17 Pro Max and iPhone 17 Pro, along with bank offers, exchange benefits and No Cost EMI options that can further reduce the effective purchase price.The iPhone 17 Pro Max (512GB) is available at its lowest listed price on Flipkart, while the iPhone 17 Pro (256GB) has also received a price cut during the sale.iPhone 17 Pro Max offerThe iPhone 17 Pro Max (512GB) is available at Rs 1,57,900, down from its launch price of Rs 1,69,900, reflecting a discount of Rs 12,000 or 7%.With eligible offers, the effective price comes down to Rs 1,54,900. Buyers can also opt for No Cost EMI starting at Rs 25,650 per month for six months.iPhone 17 Pro offerThe iPhone 17 Pro (256GB) is priced at Rs 1,22,900 during the sale, compared with its launch price of Rs 1,34,900.The smartphone has received a discount of Rs 12,000 or 9%. Eligible offers reduce the effective price to Rs 1,19,900. No Cost EMI is available from Rs 19,817 per month for six months.Bank offers availableBoth smartphones are eligible for multiple payment offers, including:Rs 3,000 instant discount on SBI Credit CardRs 3,000 instant discount on Axis Bank Credit CardRs 3,000 instant discount on ICICI Bank Credit CardRs 12,000 discount with Flipkart Axis Bank Credit Card, including cashbackRs 10,000 discount with Flipkart SBI Credit Card, including cashbackRs 50 cashback on Paytm UPI transactionsExchange benefitsFlipkart is offering an exchange value of up to Rs 68,300 on eligible smartphones. Customers may also receive an additional exchange bonus of Rs 5,000, subject to the condition and eligibility of the device being exchanged.Other iPhone offers teasedThe sale page also highlights upcoming offers on other Apple smartphones. Flipkart has teased the iPhone 17 starting at Rs 70,900, the iPhone 16 from Rs 59,900, the iPhone 17 Pro from Rs 1,12,900 and the iPhone 17 Pro Max from Rs 1,27,900 during the Mobile Early Bird Deals GOAT Sale.The final prices will depend on applicable bank offers, exchange bonuses and other promotional benefits available during the sale period.