Unicharm Announces Full-Scale Entry into India’s Rapidly Growing Pet Care Market
Unicharm Corporation (TOKYO: 8113) announced its entry into the Indian pet care market, starting in July 2026. This strategic move aligns with the vision of its pet care business to realize a "Cohesive Society" where humans and pets can live comfortably together. By leveraging the extensive consumer insights and technical expertise accumulated over decades across Japan, North America, and Asia, Unicharm aims to deliver high-quality products and services tailored to the evolving needs of local consumers in India.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260702407761/en/ Example of a product to be launched in India - Ezi-Lock Odour Deodorizing Cat Litter
Background of Entry
The pet care market in India is experiencing explosive growth, driven by rising disposable incomes resulting from robust economic growth and the rising trend toward "humanization of pets." Demand is climbing sharply for premium pet food and specialized pet toiletries. The overall market size in India is projected to double by 2030 compared to 2025. Unicharm views India as a vital region to drive international growth. Under its 13th Mid-Term Management Plan launched in 2026, Unicharm positions its pet care business as a key "growth driver". Following its entry into Brazil in May 2026 through the acquisition of Nutrire, a leading Brazilian pet food manufacturer, this move into India further accelerates its global expansion strategy and reinforces its business foundation in promising emerging markets.
