New Delhi: The Indian public relations industry is expected to reach Rs 4,500 crore by 2030, having grown 11 per cent in FY26 to reach Rs 3,230 crore, according to a report.The growth rate of 11 per cent in FY26 is a moderation from a decade-long CAGR of 12 per cent, signalling a maturing industry, said the SPRINT 2026 report by Public Relations Consultants Association of India (PRCAI).In FY26, the Indian PR industry accounted for 12.6 per cent of the Asia-Pacific market, the report, which was released on Thursday, added.As per the report, the government's share of top client categories has nearly tripled between 2022 and 2026, from 4 per cent to 11 per cent, even as private corporates -- the industry's mainstay -- slipped from 48 per cent to 42 per cent over the same period.Start-ups have nearly quadrupled their share, from 6 per cent to 22 per cent over the same period."Overall, start-ups, education and ed-tech, government and FMCG are the strongest sectoral gainers," it said.The report also pointed out that AI investment in the PR industry has more than tripled in three years, from 2 per cent to 7 per cent of revenues, "yet giants to mid-sized to emerging firms are placing entirely different strategic bets".
Indian public relations industry pegged to reach Rs 4,500 cr by 2030: Report
India's public relations sector is poised for significant growth, projected to hit Rs 4,500 crore by 2030. While the overall growth rate is moderating, indicating industry maturity, key sectors like startups, education, government, and FMCG are showing robust gains. Notably, government and startup client shares have surged dramatically, reshaping the industry's landscape. AI investment is also on the rise, though strategies vary across firms.
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