SynopsisUnlike Blinkit's inventory-led model or Swiggy-owned Instamart's marketplace structure, Zepto combines wholesale operations with a marketplace, recognising gross revenues from product sales alongside commissions, logistics, advertising and other fees.Quick commerce firm Zepto's unusual legal structure is emerging as a regulatory question mark as it prepares to go public, according to industry executives, analysts and institutional investors.Unlike Blinkit's inventory-led model or Swiggy-owned Instamart's marketplace structure, Zepto combines wholesale operations with a marketplace, recognising gross revenues from product sales alongside commissions, logistics, advertising and other fees.“TheNow Playing