In a world where everything has been hyper-financialised, perhaps we shouldn’t be surprised that the presidency of the United States has been hyper-financialised, too.The picture painted by more than 900 pages of disclosures about the personal income Donald Trump earned in the first year of his presidency suggests a systematic effort to wring every last dollar out of Trump’s personal brand – whacking the Trump name on everything from bibles, watches and perfume to golf courses and hotels has always been big business, and it’s been turbocharged by his return to the White House.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles