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Hollywood has found its newest obsession, and this meme won’t be found in any internet backrooms.

Coming out on top of a five-studio bidding war with a massive, multi-million-dollar deal, Warner Bros. Pictures has picked up the underlying rights to Siren Head, a viral horror meme created by creature designer Trevor Henderson that centers on a tall, rotting skeletal figure with, wait for it, two sirens as a head.

Making this package even more exciting to studios was the heavy hitting talent attached. Weapons filmmaker Zach Cregger is teaming on the script with Brian Duffield, whose upcoming survival movie Whalefall is already generating buzz. The plan would be for Duffield to direct.

Cregger will also produce the feature along with Roy Lee and Andrew Childs of Vertigo Entertainment, the production company that produced Weapons. Scott Glassgold of 12:01 Films, which specializes in finding Hollywood-friendly material on the internet, will also produce. Duffield will produce via his banner, Jurassic Party Productions.