More than half of the capital raised by India's leading under-30 entrepreneurs is being deployed towards product development and market expansion, reflecting a growing focus on building sustainable businesses, according to a report released on Wednesday.

"But what truly sets this generation apart is not the scale of capital they have raised; it is the discipline with which they are deploying it.

Over 50% of all funds raised are going directly into product development and market expansion," said Anas Rahman Junaid, founder and chief researcher at Hurun India.

"These are founders who are not building for the next funding round; they are building for the next decade.

In a world that often celebrates the raise, this cohort is quietly focused on the result," Junaid added.