Video streaming continues to dominate internet use in Türkiye, with YouTube accounting for more than two-fifths of all online traffic during the first quarter of the year, according to new data released by the Information and Communication Technologies Authority (BTK).
The BTK's Quarterly Market Data Report on Türkiye's Electronic Communications Sector shows that internet users spent much of their time consuming video content and using social media platforms, underscoring the growing role of digital entertainment in daily life.
According to the report, YouTube generated 40.6% of Türkiye's total internet traffic in the first three months of the year, making it by far the country's most-used online platform. Instagram ranked second with 16%, highlighting the continued popularity of visual and short-form content among users.
The findings indicate that video consumption remains the primary driver of internet activity in Türkiye.
YouTube also dominated the streaming category, accounting for 57.4% of streaming traffic. Instagram followed with 17.4%, while TikTok ranked third with 5.6%. Netflix placed fourth, representing 5.5% of streaming traffic.
