Everyone is afraid AI is going to take their job. The better question is what skills make someone worth hiring when the work keeps changing.
I watched this happen before: entire categories of work come and go every time technology changes the economics of how businesses operate. When technology lowers the cost of doing something, companies always strive to do more. More campaigns. More products. More analysis. More experimentation. Companies adapt, new roles emerge, and entirely new categories of work get created in the process.
When spreadsheets became commonplace, companies did not hire fewer finance professionals. They started running analyses that would have been impossible before. When cloud computing made software cheaper to build, companies built more software. AI will follow the same pattern. As the cost of creating, analyzing, and experimenting falls, businesses will not stop doing those things. They will do more of them. So do not spend your time trying to predict which jobs AI will replace. Spend it building the kind of skills that hold their value no matter how the work changes.
When I started Cognitiv in 2015, we were building an AI company before it was mainstream, hiring people for jobs that did not really exist yet. There was no standard org chart or hiring playbook, and many roles changed while people were sitting in them.
