São Paulo · Culture

Key Facts

—When and where. Anime Friends runs July 2 to 5 at the Distrito Anhembi in São Paulo, its 22nd edition.

—The scale. Organisers expect more than 200,000 visitors across four days, on a site of 55,000 square metres with six stages.

—Regional crown. It bills itself as the largest Asian pop-culture festival in Latin America.