GZIRA, Malta, July 1, 2026 /PRNewswire/ -- SOFTSWISS has introduced new positioning and a refreshed visual identity in response to structural changes reshaping iGaming markets today. Insights from five years of SOFTSWISS iGaming Trends research show that operators increasingly expect technology providers to deliver more than software.
Five years of SOFTSWISS iGaming Trends reports highlight three structural shifts across the industry: increasing market fragmentation driven by local regulation, greater operational complexity for operators, and a shift from transactional vendor relationships to long-term partnerships built on reliability, expertise, and brand trust.
Responding to these changes, SOFTSWISS has expanded from a software provider into a broader technology and growth partner, bringing together compliance-ready products, deep expertise in regulated markets, resilient infrastructure, and expert-led services to help operators launch, grow, and scale sustainably.Today, SOFTSWISS holds licences and certifications across more than 25 jurisdictions worldwide, reflecting its extensive expertise in regulated markets.
In Brazil alone, the company works with more than 60 certified brands, building substantial experience in Brazil's regulated iGaming market. SOFTSWISS also contributes to industry dialogue through organisations including Brazil's ANJL and Malta-based iGEN, supporting the development of sustainable regulated markets.
