Clicks Technology, a startup that’s preparing to launch its own take on the BlackBerry smartphone, is showing off what it has in store in a new video, released today.

The device, known as the Clicks Communicator, was first introduced at January’s Consumer Electronics Show (CES) in Las Vegas to cater to people who do a lot of work on their phones, like texting and emailing. It’s particularly meant to appeal to those who miss the BlackBerry’s physical keyboard, which some argue is better for these types of tasks.

Priced at $499, the Communicator looks a lot like a modern-day BlackBerry might, with a screen for viewing and responding to messages, and a tactile, touch-sensitive keyboard below.

The phone goes beyond being just a BlackBerry dupe, however, by innovating in other areas. For instance, its clever “Signal Light” feature offers a light-up button on the side of the phone that can be customized with different colors and light patterns to indicate when you’ve received messages from certain people, groups, or apps.

It also offers customizable back covers that can be popped off and swapped, a 3.5 mm headphone jack, a physical SIM card tray (in addition to an eSIM), expandable microSD storage (up to 2TB), and a tactile switch for turning on or off airplane mode.