Among entrepreneurs, OBSBot CEO Liu Bo is already seen as something of a veteran.
In 2016, Liu graduated from Zhejiang University and went to Shenzhen to start a business. Then, as now, his background did not stand out much among the high-profile “genius youth” founders often associated with China’s technology sector.
He does not share many sentimental stories. The experience he still remembers most vividly happened in 2019, when a mistake in product definition left the company with unsold inventory. It had only enough cash left to last a few months. It laid off half its staff and halted related businesses. In his memory, that was the quietest winter.
The turning point came in 2020. As remote work became normal, demand surged for webcams used in meetings. Liu realized that most webcams on the market were fixed, while people working from home did not sit upright all day. They moved, stood up, and changed posture. He decided to make a webcam that could track intelligently and frame automatically. In 2020, OBSBot released its Tiny series cameras.
That product saved the company. In the years that followed, OBSBot took more than 50% of the high-end webcam market, ranking first. It also raised a nine-figure USD sum from investors including Didi, HongShan, Forebright Capital, CMB International, HKX, Brizan Ventures, and other institutions.
