Editorial: Why we should think beyond Dry July

PremiumEditorialEditorialNZ Herald30 Jun, 2026 04:55 PM3 mins to readDry July chief executive Gillian Odbert says every 22 minutes someone in New Zealand is diagnosed with cancer.Dry July chief executive Gillian Odbert says every 22 minutes someone in New Zealand is diagnosed with cancer.Another month, another awareness campaign. We have Daffodil Day, Mental Health Awareness Week, Pink Ribbon Day, White Ribbon Day and initiatives focusing on heart health, cancers, ageing, dementia, weight loss, fitness, road safety ... the list goes on.

A common theme runs through many campaigns – the negative

Editorial: Why we should think beyond Dry July

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