Published on
30/06/2026 - 15:26 GMT+2
The UK's competition regulator has opened a consultation that could force Apple and Google to loosen their grip on how UK customers pay for apps.
The move is designed to bring down prices and spur innovation in the country's tech sector.
The Competition and Markets Authority (CMA) said on Tuesday it was consulting on new conduct requirements for the two companies under the UK's digital markets competition regime, targeting restrictions that currently stop app developers from directing customers towards cheaper payment options outside Apple and Google's own platforms.











