Banana Ball is taking over Roku City ahead of July 4th.
Roku will have streaming rights to the Savannah Bananas over the holiday weekend, and to drive viewership to the event it is bringing Banana Ball to Roku City … debuting a new interactive feature in the process.
“Last year [when Roku had its first package of games] was an experiment, and everything we do, from starting the tour with a one-city world tour, just going to one city, to doing major league stadiums, to doing football stadiums, to doing a cruise we are constantly experimenting and constantly testing things, and that’s what’s really great about Roku. They had the same mindset,” says Cole in an interview with The Hollywood Reporter. “So we did a game last year, a show last year, and the viewership and the response was amazing. We heard as much from our fans as any partner that we’ve come up with, and so after that, we were like, all right, how do we expand on this?”
“I think they’re defying traditional norms of what a sport can be, and when we’re trying to build engaging user experiences, I think our partnership with the Savannah Bananas just provides and creates a lot of ripe opportunity for doing that this year,” says Joe Franzetta, head of sports for Roku Media. “What’s unique about Roku, and our platform, and our ability to integrate content into a platform experience, and Roku City is a unique destination, and a really fun and exciting user experience that taking that next step with the Bananas just made all the sense in the world.”
