MassiveMusic’s managing director shares 5 tips for regional artists to promote their music

MassiveMusic’s managing director shares 5 tips for regional artists to promote their music

DUBAI: While up-and-coming musicians in the Middle East may have no shortage of talent or inspiration, promotional campaigns can be a challenge.

Pierre Carnet, the managing director of MassiveMusic’s regional outpost, spoke to Arab News about how to raise the profile and oeuvre of musicians.

Pierre Carnet. (Supplied)

The global music and sonic branding agency has headquarters in both the Netherlands and the UAE. Carnet started out as a hip-hop DJ and producer in Paris before he worked with Chanel, Netflix, Yves Saint Laurent, Amazon, Cartier and others to create music for advertising, films, TV and fashion shows.