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Warriors owner Joe Lacob, IREN co-CEOs William and Daniel Roberts and Warriors star Jimmy Butler. Photo: Ina Fried/Axios
A pricey new deal to sponsor the Golden State Warriors' jersey patch could help IREN — a little-known Australia-based cloud provider — increase its reach.
Why it matters: The deal reflects a mutual courtship between an AI infrastructure provider and a sports franchise eager to tie themselves to the Bay Area's booming AI economy.
