ConsumerHigh-end brands unafraid to charge more as stock rally lifts spendingLuxury watches on display at a Matsuzakaya department store in Tokyo. (Photo by Yukinori Okamura)YOSHIHIRO HARA and UTAKO KAWAKAMIJune 30, 2026 01:00 JSTTOKYO -- Luxury brands are lifting their prices in Japan, with some Seiko watches rising 3.85 million yen ($23,800), as the country's soaring stock market gives a wealth effect boost to high-end consumption.