Stadium season is upon us this summer, between the World Cup, the U.S. Open and a number of big-name musical tours like Olivia Rodrigo’s starting in August. Fashion brands have already been wise to the need for stadium-ready outfits, but now they’re going after another stadium necessity: transparent bags.
Stadiums in the U.S. have increasingly moved toward a standardized policy of transparent bags only, usually 12 inches by 6 inches by 12 inches. And while marketplaces like Amazon and Shein are full of cheap, transparent plastic bags, fashion brands are starting to release fashion-forward, elevated versions to match the effort fans are putting into their stadium fits.
Dagne Dover, a bag brand founded in 2013, began developing transparent versions of some of its most popular styles about a year ago. Co-founder Melissa Mash said the idea was sparked by the Taylor Swift Eras Tour in 2023 and Beyoncé’s Cowboy Carter Tour in 2025.
“We tend to design bags based on our own needs, and one of those is going to concerts and sporting events and trying to fit things into a small silhouette,” Mash said. “So we decided to take some of our best-selling silhouettes and make them stadium-compliant.”
The resulting Stadium collection consists of three bags: the Dakota backpack for $85, the Nora shoulder bag for $65, and the Bennie sling for $45. Each one is made of transparent PVC, a material that Mash said the team had never used before, but with elevated details like a purplish neoprene trim and webbing, and the Dagne Dover label on the side.
