What is Customer Zero?

"Customer Zero" is a strategy used by IT and technology companies in which the company itself becomes the "0th customer" (a test monitor) for a new product, AI service, or cloud service before rolling it out to external customers.

Key benefits: faster validation and improvement (using the product in a real working environment surfaces bugs and usability issues early), and more persuasive sales pitches (a proven in-house success story/use case lets you propose to clients with confidence).

With that in mind, the DX team has kicked off an initiative to get our own sales team using D365 Sales more fully.

Scope