Australia’s competition regulator said on Tuesday it had taken Amazon’s Australian ‌unit to court, alleging its Prime subscription contracts contained unfair terms that allowed the company to add advertising to its video streaming platform.The Australian Competition and Consumer Commission (ACCC) alleged that between November 2023 and August 2025, Amazon Australia used unfair Prime Video contract terms to make negative changes for over ⁠1 million annual subscribers without offering compensation.“We allege that Amazon AU included multiple ‌unfair terms in its contracts with Australian annual Prime subscribers, and it then relied on some of these terms to bring ‌ads onto Amazon Prime Video,” ACCC Chair Gina Cass-Gottlieb said.After July 2024, ⁠subscribers who ⁠wanted to maintain ad-free streaming had to pay an additional A$2.99 (US$2.10) per month. This was despite annual ‌subscribers already having paid A$79 upfront for the service, the ACCC added in its statement.Figurines with computers and smartphones are seen in front of Amazon logo. Photo: ReutersThe regulator also ‌alleged ‌that Amazon.com Services was knowingly concerned in the Australian unit’s conduct, ‌adding that the former was involved in drafting the Australian contracts that contained the ⁠terms. The ACCC is seeking declarations, penalties, consumer redress, costs and other orders.