AWS News Blog

It has been a busy stretch on the AWS Summit circuit. At the New York City Summit, I delivered a workshop called Building AI architectures with AWS Serverless, and it was a lot of fun watching builders wire up agents and serverless services to solve real problems in a single afternoon. This week I am heading down to the Washington, DC Summit, which always puts a spotlight on innovation in the public sector. If you are going to be there, come say hello.

A question I hear a lot at these events is how teams can put AI to work without waiting on a long engineering backlog, and this week’s biggest launch speaks directly to that, with Amazon Connect Customer introducing a no-code way for business teams to design AI powered customer experiences themselves. Now, let’s get into this week’s AWS news.

Headlines

Amazon Connect Customer launched the Agentic CX designer (NLX) in preview, a no-code canvas for designing and deploying AI powered self service experiences. Business teams can build and launch voice and digital experiences that bring agentic and deterministic AI together in one governed flow, going from design to testing and simulation to production ready experiences in weeks rather than months. The launch also includes Live Sync in preview, a patented technology that drives a customer’s web or mobile experience in real time as they speak or type. A caller can complete a form or pull up the right product page without ever leaving the conversation. To see how this reshapes who designs customer experience, read the blog post on how the business user is the new architect of customer experience and visit the Amazon Connect Customer page.