Warby Parker Inc. (NYSE:WRBY) stock rose Monday as investors rotated into growth stocks and the Consumer Discretionary sector led the broader market. The Nasdaq gained 1.34%, while the S&P 500 advanced 1.12%.

Adding to Monday’s positive sentiment, Bank of America (BofA) initiated coverage of Warby Parker on Monday with a Buy rating and a $33 price forecast, saying the eyewear retailer has “plenty more than meets the eye” as its transition into a full-service optical retailer creates multiple long-term growth opportunities.

The brokerage’s $33 price forecast implies about 13% upside from Monday’s share price of $29.24. BofA based its valuation on 23x enterprise value-to-EBITDA, citing expectations for double-digit revenue growth and 100 to 200 basis points of annual EBIT margin expansion.

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BofA said Warby Parker is expanding beyond its core $95 prescription eyewear offering through several new initiatives.