We stepped in behind the wheel of eight pre-owned Porsches heading towards Dullstroom in Mpumalanga.
It’s interesting to note how recent South African vehicle disrupters have not only ruffled feathers in the entry and mid-level car market but have also caused premium brands to alter how they approach their markets.
One would think that given the stature and pricing of premium brands like Porsche (and the rest of the German manufacturers) they would be relatively safe, but that’s not necessarily the case.
With buyers feeling the pinch as a result of global issues out of their control as well as a local economy that’s not exactly shooting the lights out, the public has become a lot more savvy and want value for money.
Throw in a variety of attractive finance offers, long term warranties and service plans and you understand why people opt to drop brand loyalty and decide with their wallet rather than their heart.
